Our sales lines aim to create added value for their customers. They put together their specific ranges of products and services in such a way that they are able to meet even the most diverse needs of private and commercial customers optimally. As well as conforming to the highest standards of safety and quality, it is becoming increasingly important that these products and services are socially and environmentally sound – from production and procurement to usage and ultimately disposal. It is important to us that our customers can have complete trust in these aspects of our products and services when buying and using them. Because of this, we focus on measures with which we can influence the safety, quality and sustainability of the products in our various ranges. Our aim is to provide a high degree of transparency throughout the entire value chain. 

Key performance indicators concerning the field customer
Chinese Employee advising Customer
traceability app


METRO GROUP is committed to ensuring that the origins of its products are traceable. Only by such means are we able to influence the safety, quality and sustainability of the products in our range. Our ambition is to create complete transparency with regard to the resources used and the procurement of products along the entire supply chain.

Learn more about traceability

Corporate Responsibility Report 2015/16

Corporate Responsibility Report

In our Corporate Responsibility Report, we tell you how we support and encourage responsible consumption among our customers.

Customer paragraph

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