To express our admiration for the value that own businesses add to our daily lives, and to create new opportunities for them, METRO has decided to pay tribute to business owners in all 25 countries we operate in. To this end, we have created the Own Business Day – a special event to celebrate business owners around the world. The first Own Business Day will be held on October 11, 2016. All participating business owners are invited to create specials for the event, such as special meals, offers or activities that will appeal to their customers. In the run-up to the day, METRO will support them with special offers, inspiration and marketing material, as well as own activities to really drive business. A dedicated campaign platform is at the core of all activities.