Saturn stands for technological expertise and a passion for technology. A huge selection of fascinating brand products always offered at low prices and competent advice and customized service form the basis for Saturn’s unique success. Since it was founded in 1961, the company has been presenting the latest technology trends and aligning its products to suit the needs of its customers. Today, Saturn relies on several distribution channels that make up its comprehensive multichannel concept. Customers cannot only shop at the local Saturn store, but also in the online shop or even on the go via smartphone. Saturn is an independent sales brand under the roof of Media-Saturn Holding GmbH, Europe’s number one consumer electronics retailer, and is represented in Germany with 157 stores. There are 199 Saturn stores in total in Germany, Austria, Poland and Luxembourg. In October 2015, the first Saturn Connect stores were also opened in Trier and Cologne and now present digital lifestyle products and services in prime downtown locations in Germany.
The presentation of the products in the Saturn stores is as innovative as the products themselves: state-of-the-art technology becomes an experience; diversity and topicality reign supreme. The average product portfolio comprises 45,000 different articles including consumer electronics, new media, domestic appliances, telecommunications equipment, computers, cameras and camcorders. Saturn flagship stores, which carry an inventory of up to 100,000 products, can be found in a number of major cities. All the stores not only offer numerous brand-name products from leading manufacturers but also Saturn's exclusive brands KOENIC, PEAQ, ok and ISY, which boast a particularly favorable price-performance ratio. Expert customer advice, a comprehensive range of services as well as Saturn's Power Service, with its highly competitive fixed prices, neatly round off the line-up. This includes delivery, assembly, repairs, computer support and many other services.
With the FLIP4NEW buy-back service, Saturn offers an additional practical service. Customers can exchange used electronic and electrical devices and media for a Saturn shopping voucher both in the bricks-and-mortar stores and in the online shop via its recommerce provider.