Redcoon, which is based in Aschaffenburg, was founded in 2003 and is one of the largest specialist online discounters in Germany for consumer electronics, smartphones and telecommunication, cameras and camcorders, computers, software and hardware, stereo systems, car stereo systems and household devices. With its own online shops in ten countries, Redcoon is also one of the largest European service providers in this field. The company’s success is attributable to its huge selection of the latest products, attractive prices and a professional concept for the shop and for logistics.

Throughout Europe, Redcoon has around 260,000 web shop users per day. On average, the company dispatches 300,000 products every month. Since July 2011, Redcoon has belonged to the Media-Saturn holding as an Internet pure player. Logo

In figures

  • More than 800 employees throughout Europe
  • More than 500 million users
  • More than 500,000 electronic devices constantly in stock in Erfurt logistics centre


Screenshot of the Redcoon Website

Redcoon’s market position is: “cheap!” Across the board, prices are highly competitive and leading in this market field. The breadth and depth of the Redcoon range also beats all competitors. In short: Redcoon is an online trader with a huge selection of electronic goods. And Redcoon is more: Redcoon is innovative and fast, it stocks product innovations right from the start, and it regards itself as a product range specialist on the market. 

Redcoon international 

Redcoon has national subsidiaries in Germany, Austria, Italy, Spain, Portugal, Belgium, Poland and the Netherlands. Redcoon Germany and Austria were founded in Aschaffenburg in 2003. It established itself rapidly on the Spanish-speaking market as a leading online shop for consumer electronics. In the port area of Barcelona, Redcoon Spain also operates a large cash & carry store. Redcoon Netherlands followed in 2005, with the launch of Redcoon Belgium following just one year later. In 2008, Redcoon Italy and Redcoon Poland were launched.


Innovative warehouse technology

In October 2012, the new Redcoon logistics centre in the central freight terminal of Erfurt’s industrial estate took up operation. Construction work on the new centre was completed in just ten months – because when it comes to Redcoon, everything has to be done fast! Redcoon Logistics GmbH offers 53,000 m² warehouse storage area over several levels. 48 lorry ports ensure goods can be delivered and loaded quickly. Up to 30,000 parcels can be dispatched per day. A fully automated small components warehouse, automatically controlled conveyor technology and pick-by-light order picking from so-called towers combine to make the shipping process as efficient as possible. Major investments have also been made in an ultra-modern IT infrastructure, a server and a productivity monitoring system. 

Creating an optimum infrastructure for the mail order business was one of the most important criteria for choosing the central freight terminal location in Erfurt. Thanks to its central location in Germany and ultra-modern warehouse technology, Redcoon parcels now reach their customers even faster: anything in stock which is ordered by 6 p.m. is dispatched the same day!

Interior View of Logistic Center
"Website Screenshot ""10 Jahre billig"""


Get consumer electronics at an affordable price! A wide range of brand products as domestic appliances, TVs, digital cameras, notebooks, car hifi and so on. Represented in ten European countries.

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Screenshot of  Redcoon International

Redcoon in Europe

With approximately 260,000 online shop visitors per day from eight European countries Redcoon is one of the leading online consumer electronics retailers in Europe.

Redcoon International

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