Located close to the city but at a sufficient distance from downtown parking problems, Media Markt offers brand products at guaranteed low prices. Since the founding of the company the stores have been focusing on continued low prices instead of short-term special offers. This service is complemented by online shops which are closely linked to the bricks and mortar business. By these means, customers are given the choice of having their products delivered to their door or collecting them in a store near their home - no matter whether they purchased the goods in question locally, on the Internet or via a mobile device. As a close-knit multichannel retailer, Media Markt makes the dividing line between bricks and mortar stores and online trading less cut and dried, and benefits from the steady growth in online trading.
Large and diverse offer
The company's claim to cover the broad spectrum of individual customer needs resulted in an extraordinarily wide range of brand name products. Media Markt in Germany offers an extensive assortment of goods in the areas of consumer electronics, telecommunications, photography, entertainment, computers, software and household appliances – including all major new products in a market segment that is subject to rapid technological change. In flagship stores, customers find up to 100,000 different products; online at mediamarkt.de, there are currently more than 30,000 products on offer, as well as a wide range of digital content which can be downloaded – including music, films, games, e-books and software, and the music streaming service Juke with more than 20 million songs. Since 2010, the Media Saturn brands Ok, Koenic, Peaq and Isy have also been available, offering products which are excellent value for money. All devices and gadgets are on display for demonstration purposes in the stores. This enables customers to test them and inform themselves on how to use them. Stores are clearly arranged and set out to enable customers to get their bearings quickly.