Sales Brands

Strong brands under the umbrella of

METRO GROUP offers private and commercial customers a broad array of services in cash & carry and in retail. With their specific offers designed to meet the growing demands of customers, METRO GROUP's sales brands have become individual retail brands in many ways. The company continuously fine-tunes its sales concepts with the aim of convincing customers of the value of its service offerings and, as a result, solidifying the foundation of its future business success.

All sales brands of METRO GROUP take leading market positions in their respective segment and demonstrate their competence in trade and retail on a daily basis. Responsibility towards our customers, stockholders and the public characterises our corporate thinking and actions. Innovative strength is one of our key success factors.

Employee advising Customer

METRO Cash & Carry

With 751 wholesale stores in 25 countries, METRO Cash & Carry is a leading international player in self-service wholesale trade and is the largest sales division in terms of revenues within METRO GROUP. The distinctive concept is oriented towards helping professional customers to successfully run their own businesses. Celebrated its 50th birthday in 2014, the wholesale company strives to be championing the passion, ambition, creativity and flexibility of independent business.

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Customer at store

Media Markt

Media Markt is the German and European market leader in consumer electronics retailing. More than 800 stores with a sales area of up to 10,000 square metres in 14 countries, ranges with an average of 45,000 articles and a dovetailed online offering with more than 30,000 articles – these are the figures of a retail and wholesale company whose extraordinary growth story has gripped the industry for more than 30 years.

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Service counter at Saturn


A huge selection of brand-name products at permanently low prices combined with competent customer advice and tailor-made service: ever since it was founded in 1961, the company has succeeded in recognising the latest technological trends early on and tailoring its product portfolio to its customers' current needs and desires. Today, Saturn adopts a multichannel approach that comprises a number of different sales channels.

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Redcoon, which is based in Aschaffenburg, was founded in 2003 and is one of the largest specialist online discounters in Germany for consumer electronics. The company's success is attributable to its huge selection of the latest products, attractive prices and a professional concept for the shop and for logistics.

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Customer with kids in front of Real


Real stands for a multifaceted range of food products offering a great price-performance ratio with a large share of fresh produce complemented by an attractive non-food assortment. The selling spaces of the Real stores range from 5,000 to 15,000 square metres, with store assortments of up to 80,000 items. 

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