Globalisation is leading to an increasing worldwide convergence of consumer needs. Yet at the same time, individual expectations are becoming more diverse. To cope with this ever-changing world, people are turning more and more to reliable structures and values.
METRO Group’s central aim is to be a dependable partner capable of consistently generating added value. Every day our sales divisions Metro Cash & Carry, Real, Media Markt and Saturn, and Galeria Kaufhof provide the proof that our made-to-measure concepts are living up to these increasingly sophisticated consumer expectations – to the benefit not only of our shareholders and employees, but also of society as a whole.
The following pages provide a fascinating look at the multifaceted world of retail and show you just how important the perennial values of service, quality and transparency are to us. They make it possible for us to continue growing profitably – even during these changing times – and ensure that shares in Metro are always a great investment. And these long-standing values also contribute to METRO Group’s positive image as an employer, a responsible corporate citizen, and also – we are proud to say – as the number one choice for our customers all around the world.
