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Customer orientation, a factor for success

Modern customers expect many things from retailers: in addition to a wide range of choice and top quality, they also want as much information and advice as possible. To meet the increasing needs of its customers, the METRO Group is continually developing its sales formats, by enhancing shopping convenience with a wide range of products and tailor-made services. The underlying aim is to find the best possible ways of meeting the individual expectations of its customers.

 

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