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RFID EPCglobal guidelines at the METRO GROUP
Content
METRO GROUP uses RFID on the basis of the Electronic Product Code (EPC). Standards from other providers are not employed. Suppliers that make use of RFID (whether based on EPC or not) are required to inform METRO GROUP. The Electronic Product Code contains encrypted information relating to logistic units, products or processes. This information can be read using a contactless RFID reader. Authorised users can then access product- and process-related entries in the database. METRO GROUP never uses RFID to collect personal data from its customers.
METRO GROUP has also voluntarily pledged to abide by the guidelines set by the international standardisation organisation EPCglobal. These include:
Notification
Comprehensive information on the deployment of RFID technology within METRO GROUP:
- On the Internet at
www.future-store.org - Direct enquiries per e-mail to rfid@metro.de or via the hotline:
+49 (0)2 11.68 86-20 04 - In the METRO GROUP RFID Newsletter
- In brochures, e.g. "METRO GROUP und RFID" and "METRO GROUP RFID Innovation Centre"
- Open dialog with special interest groups and experts, e.g. membership of the RFID Information Forum
Information
- Informing customers where and how RFID is being deployed, for example by displaying written notices (e.g. posters on the sales floor)
- Labelling of all logistic units, cases and products equipped with Smart Chips with the EPC logo and additional written information
- Labelling of all RFID readers
Freedom of choice
- Customers can permanently disable and remove Smart Chips from products after payment
- METRO GROUP is involved in the development of new deactivation technologies (e.g. the De-Activator)
Data protection
- METRO GROUP abides by the requirements of the German Data Protection Act (BDSG) wherever the EPC is used within METRO GROUP.
- The EPC refers to product- and process-related data only. No personal data is saved.
- Suppliers’ RFID transponders that do not comply with EPC standards will not be processed by METRO GROUP.
- There is no link between the EPC and personal data. Generally speaking, no private data may be collected without the customer’s consent. Irrespective of this, customer anonymity is always guaranteed when paying by cash.
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