Turkey is among METRO GROUP's most important growth markets. Altogether, the number of stores and outlets has more than doubled since 2007. In the same period, revenue grew by 20 percent annually. The number of employees has increased by approximately 35 percent since 2007. cbi:///cms/241068

Since May 2000, METRO GROUP has been operating its own Representative Office in Turkey. The office's main task is to promote and develop the company's relations with the Turkish government, the pertinent authorities as well as NGOs. From its head office in Istanbul, the Representative Office cooperates closely with local authorities and decision makers all over Turkey in order to push decision-making processes. cbi:///cms/241071

Thanks to its continuing high growth rate and a population that likes to shop, the Turkish market is one of the strongest growth drivers for METRO GROUP worldwide. METRO Cash & Carry currently generates approximately 60 percent of its total sales in Turkey. Media Markt and Saturn as well as Real account for approximately 20 percent respectively. The consumer electronics stores witnessed a skyrocket sales increase since entering the market: between 2007 and 2010, sales rose almost 18-fold. The sales brands benefit greatly from the positive consumer mood, especially among younger Turks. cbi:///cms/241074

Traditional retail concepts like small, family-run "bakkal" shops are still particularly popular with the Turkish population. They account for a market share of approximately 75 percent. This works to the advantage of METRO Cash & Carry: the self-service wholesale company supplies independent shops and other professional customers with a wide range of food and non-food products. Besides own brand and European products, country-specific foods like halal products are also part of the assortment. cbi:///cms/241076