As the leading innovator in the retail sector, METRO GROUP is also continuously deploying cutting-edge technologies in quality assurance - for maintaining an uninterrupted cold chain in the same way as for the product traceability. Especially innovative: the Fish Logistics Centre of Metro Cash & Carry, Europe's largest fresh fish distributor. The Centre sets new standards for the entire food industry. At the same time, the company is also actively involved in promoting the establishment of modern production methods and retail infrastructure in less developed countries. By means of trainings and coaching programmes, it helps local suppliers meet international quality standards. cbi:///cms/51756