A trade and retail group that, like METRO GROUP, has contact to millions of people on a daily is an integral part of society. As such, it is imperative for the company to contribute to a sound social environment and to give some of its success back to society. By actively working to find solutions to social challenges, companies not only can secure their own business futures, but also make positive contributions to the development of society as a whole. Since the credibility of corporate engagement rests largely on trust and acceptance granted by stakeholder groups, METRO GROUP conducts a regular, transparent and open dialogue with these stakeholders. In doing so, the Group learns what is expected of it in various fields of activities.

At METRO GROUP, the continual close contact to customers, business partners, investors and employees has shaped the company's understanding of corporate social responsibility from the very beginning. In the places where the sales divisions operate their stores people should experience tangible benefits from the company's activities. Just like business operations intended to generate longterm profitable growth, corporate social responsibility aims to create sustainable structures at company locations.
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METRO GROUP applies its expertise primarily to social projects and initiatives that can be reasonably linked to its core business. This includes the daily provision of food to people. METRO GROUP brings its distinct experience in this area to bear within the framework of its support for the needy in the form of food and in-kind donations. Its long-standing experience in training and advanced training of young people has prompted the company to support their education in schools as well.


The integration of the company into society is intensified by a constructive stakeholder dialogue. In particular, representatives of the capital market, such as investors and analysts, are increasingly asking questions about long-term risk reduction and the exploitation of sustainability opportunities. Through the assessments of the capital market, METRO GROUP regularly receives structured and useful feedback on the company's strengths and its optimisation needs in the area of sustainability. In order to help shape the political and economic framework for its core business and its corporate social responsibility, METRO GROUP regularly seeks out a dialogue with decision-makers in politics and business. cbi:///cms/73573