THINK FRESH!cbr:///cms/9701/9709/67842/67845/69500/9823
THAT'S SHAPE 2012cbr:///cms/9701/9709/67842/67845/69500/9820
Think fresh!
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That's Shape 2012cbi:///cms/67847
What is Shape 2012 all about?
Shape 2012 is our programme to boost efficiency and increase value. Our aim is to focus even more strongly on our customers and markets. cbi:///cms/67848
What does Shape 2012 mean for the Company?
We are simplifying structures, making them as decentralised as possible and as centralised as necessary. This will make us more flexible, more transparent and more efficient. We are cutting our costs and, at the same time, gaining market shares. Shape 2012 generates sustainable and international growth – it already started bearing fruit in the financial year 2009. cbi:///cms/67851
What role do the sales divisions play?
They have assumed complete responsibility for their operational business – from procurement and logistics to sales. After all, they know best what their customers want. And they are close to the market. cbi:///cms/67856
What will change for staff?
Our employees need to be able to think and act in an entrepreneurial manner. With Shape 2012, we are giving them the freedom to do just that. Their commitment and passion for our business are crucial to our success. cbi:///cms/67858
And how will your customers benefit from Shape 2012?
They will find all the products and services they want at our stores - at attractive prices! cbi:///cms/67859
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