Holistic multichannel approach
Today, customers want to find the Galeria Kaufhof brand on all channels: when shopping in the high street, at home, or when they’re out and about. Galeria Kaufhof aims to be a leading department store with a multichannel approach. For this reason, the department store company combines the best of the virtual world with the best of the bricks and mortar world: customers can make use of offers and services wherever they like. This network provides customers with real added value. The mobile shop started up in 2013, enabling customers to order goods conveniently via smartphone. And the expansion is set to continue: as of summer 2014, sales talk and advice will be complemented by the use of tablets in the department stores. This enables branches to offer products which have either been sold out or which do not form part of their normal range of products. Products can either be dispatched to the home address of the customer or delivered to their local branch. For this innovative service, some 1100 ElitePads made by Hewlett Packard will be deployed throughout all branches, allowing direct access to stock from all branches as well as from galeria.de. These products can then be ordered and paid for immediately in the branch. Product availability on galeria-kaufhof.de is being expanded continually.
A successful creative partnership
Galeria Kaufhof has enjoyed a successful cooperation with the internationally renowned fashion designer Wolfgang Joop since 2010. His designs range from elegant evening dresses to jewellery to accessories such as bags. Last summer, the Galeria Kaufhof creative team worked together with Wolfgang Joop to design the “Alpine Couture” national dress, which the star designer created for the 2013 Oktoberfest.